The Benefits & Opportunites of Internet Marketing For Qatar AIrways

Benefits & Opportunities of Internet Marketing

Product

Internet Marketing brings many benefits to the business firstly as it is personalised to the customers’ needs and with the use of internet marketing it gives the business an easier and more simpler way to provide their services and products to the consumer. The customer’s needs are tailored to match customer requirements which will then help the business retain customers and give increase in sales and profits for the business which is a huge benefit.The opportunities for Qatar airways using internet marketing are that there is a much larger opportunity for the business to increase in its products and services. To expand the business increasing the number of flights, and an opportunity to provide additional services and products to their consumers as the reach of the internet market is far wider and larger.

Price

The price has several benefits for the airline company, as the business offers a wide range of prices from low to high, with price filter options provided on the website. This will call out to many different types of customers which will then give a positive outcome to the business as they will gain sales and reputation from a large number of customers for the business. There are many opportunities such as dynamic pricing, where the business can adjust prices instantly according to the market conditions through the use of internet marketing. For example as the flight departure that is the date gets to a closer period and there are fewer seats available the prices would increase depending on the availability which is an opportunity that the airline company has.

Place

As a five star airline and a well-recognised global company they benefit from the place as they can be easily found on all search engines such as Google, Yahoo etc. This has a large reach to global audience from around the world which certainly gives the business several benefits such as brand recognition, increased number of customers all through the use of internet marketing. With their place on the web they will quite easily reach a very large target market. These are the main benefits from the Search Engine Optimisation given to the business.

 

Opportunities of the place is that the airline will straight away viewed by a wider audience with the use of search engine optimisation as there are increased opportunities for more sales, consumers,  and profits. There are also opportunities to improve their availability to their customers with the use of internet the business will be available 24/7 which allows consumers to have easy access at any time or day.

Promotion

With the use of the World Wide Web there will be several benefits including the wide target market and audience that the business will gain sales from. By having adverts on social networking sites, emailing consumers which will quite easily generate more sales especially for a well known and worldwide airline company such as Qatar Airways.  With the simple use of the internet the business will gain more popularity and demand via the internet as they offer adverts and promotions that are of high quality.

Opportunities are also at a great level with the use of internet marketing to promote the business; it will benefit the business as they can quite easily benefit from their target market through social sites, including popular websites. This will increase sales, profits and a better opportunity for the business to advertise to a larger target market.  

People

One of the greatest benefits for Qatar airways is that they will not have to recruit as many employees when marketing online as they would have done offline. The website created by a few number of people can be used by many millions of users, this saving capital for the business and the hassle. Opportunities are also at a great level with the use of internet marketing to promote the business; it will benefit the business as they can quite easily benefit from their target market through social sites, including popular websites. This will increase sales, profits and a better opportunity for the business to advertise to a larger target market.  

Process

The online process is a lot simpler and more personalised to the consumer, with the use of disintermediation where the airline deals directly with its customers. This is a great benefit for the business as they will then benefit fully from the profits and sales of their services and products. Once again saving more capital and the overall process being a lot faster generating sales faster. Also the overall process of selling online serves many people at one single time, for example in an airline ticket agency the seller can only serve one customer face to face or over the phone at a single time. Although with the use of internet marketing, many thousands of consumers

Physical Evidence

The benefits that physical evidence provide for Qatar Airways is the assurance and guarantee that consumers will gain from the business website, and their online value propositions that they have. When providing consumers with what they require with a well operated website through the use of internet marketing it clearly provides a benefit for the business. As more and more consumers will make use of the business and gain trust building more opportunities for the business to grow and increase their sales levels, demand, profits and many other areas of the business to rapidly grow.