The Challenges Of Globalisation When Using Internet Marketing

The challenges that Qatar airways face from its products and services are firstly to have the right services such as food supplies for example as a middle eastern airline their main requirements are to serve Halal food and in certain countries this may be an issue due to the demand or unavailability of such dietary requirements. Also another huge challenge of globalisation would be certain air emission charges which would have to be paid, for example in Europe the emission rules for airlines are a lot stricter than other continents for which the airline will have to pay an increased amount of capital. Due to this airline ticket prices can rise and cause issues with the sales and profits of the business.

Another major challenge could be to meet the requirement of customers by having the right number of flights operating from each of the countries which will involve agreements with airports, air regulations and many other issues which the airline would have to face as part of globalisation. 

The challenge of price would be the different currencies that the airline would have to deal with, as they operate in more than 100 countries which would mean sales coming in from all sorts of currencies. So this would mean having to convert each transaction into the required currency which would be the “Qatari Rial”. Also as there may be payment restriction in less economically developed countries where consumers may be restricted to make payments by credit or debit card using the online payment method. So the airlines will need to face these challenges and adapt to such situations in which online marketing may not come into effect and become a challenge.

Place is also a challenge for Qatar airways, ensuring that they have obtained the right levels of place on search engines which would mean high levels of cost on promotion and advertising. In addition to this in certain countries where the access to internet may not be as easy and convenient as what is available in the United Kingdom or Europe. Therefore it is a huge challenge for the airlines to ensure that they get across to their potential customers in each country in an appropriate way. 

The challenges of Promotion that Qatar airways would have is firstly the languages, culture, trends and most importantly religions as they may have strict rules in each different country which will require the airline to adapt to these. For example in a Muslim country they will not be able to promote or advertise the business with a female or male dressed immodestly as this will cause issues and various problems. Also promoting in the right language would mean the business will have to get the right person to translate each and every word accurately and in the appropriate manner so that it is appealing to each and every country where it is being advertised.

The challenges raised by the Process of globalisation with internet marketing would be to arrange the right flight, for the correct number of people after being process via the internet. It would also include challenges where certain countries will not have secure payment methods such as PayPal; this could also be another challenge when the airline will have to arrange for different payment methods due to the restrictions of certain countries. Also in certain countries access to the internet can also be restricted or unavailable which is another challenge that the airline will have to face. 

To maintain Customer Relationship Management will be one other key challenge for Qatar airways mainly due to the reason because they are operating in many hundreds of countries across the globe. Challenges such as communication barriers, and with certain countries where their may be limitations for consumers to have an easy access to the internet. Although it may be easy and simple in countries that are more economically developed where the access to internet and technology will not be an issue, in countries that do have the same level of technology, and internet access it will be a challenge for Qatar airways to have a good level of relationship with their customers.

From a recent quote by Eric Baum who is a worker for Bluleadz which is an Inbound Marketing agency specialising in internet marketing, says “When businesses make the decision to grow larger via the Internet, we enter a new playing field with its very own set of challenges. Most if not all businesses fail because they cannot overcome a combination of the Internet marketing challenges presented by World Wide Web.”

Also another quote by Nataša Pantović a newspaper writer quotes that “Airlines all around the world understand the importance of the challenges with internet marketing and they use their social media sites such as: Facebook, Twitter, YouTube, to communicate with their customers and prospects and to somehow overcome certain challenges www.timesofmalta.com/articles/view/20111215/technology/Internet-marketing

Making The Business More Efficient, Effective & Succesful Through Internet Marketing

The Marketing Mix

The efficiency of the airline through the use of internet marketing begins with the website speed; this is due to having high levels of technology and by introducing a website that is efficient for the businesses consumers. The service or products from the airline can be purchased instantly and accurately with the assistance of high technology used by the business, Saving time and giving an excellent service and experience to all consumers.

Giving a detailed and personalised online shopping experience to customers for example consumers have choosing their choice of flight at their own preferred date of travel this making it effective for the business as their service meets each and every requirement and need of the customer. By offering consumers what they want, meeting their needs and wants this will give a turnout of making the business a success by increasing their profits, revenues and a rapid increase in the demand providing an overall success to the business with the use of internet marketing. According to the “12th annual SITA/Airline Business IT Trends Survey, the airlines which carry the bulk of the world’s air traffic, are on course to sell the majority of airline tickets direct to passengers by 2013.” This clearly shows that airline businesses such as Qatar airways are dealing directly with potential customers selling their services and products; this makes the company a better and a more successful organisation. 

Source: www.eyefortravel.com

Qatar airways is more efficient as their very own online website uses the price toolbar, enabling customers to choose an affordable price related to their travel which will make it a much faster and simpler for the airline giving them more ease when dealing with buyers and suppliers as a business. In addition to this when disintermediation takes place from the business to customer, enabling consumers to purchase directly from the airline cutting out third parties. This shows effectiveness as there is CRM which is customer relationship management, as the business can provide full attention to each and every customer, by this then gaining customer retention, increased profits, sales and so on making the business a huge success.

Qatar Airways place has made it an efficient as they are well known and recognised business on a global level, in more than 100 countries on a large scale. With the use of internet marketing with use of Search engine optimisation on major search engines such as Google, the airlines gets across to a very high number of people across the globe making it efficient. Also with bases all around the world and in different continents the business is effective gaining its desired result which is sales, profits and customers from each and every country that the airline serves on a daily basis. The airlines are also very effective as they serve many people at one single time once again with the use of the internet; this is not only in the one country but worldwide. By the large number of sales, customers, brand recognition, and increase in profits it makes Qatar airways a successful and sustainable business.

Efficiency for Qatar airways by promotion is the personalised emails, the online privilege club facility, and allowing customers to have a personal login profile this is all with the use of internet marketing. It is cost effective as emails etc. Have no cost or are a lot cheaper than letters that are delivered by post. It is also a very faster method of promoting making it efficient. The business can also promote on social sites, make use of banner ads on major websites. Qatar airways can also make use of web analytics; this will give the business a collection of internet data showing how many people viewed the website and further detail. With use of social media it creates an effect for the business as there will be numerous numbers of people viewing the pages of Qatar airways on these social sites, also as people will have access to the website through search engines. This will promote the business, increase its sales and most certainly help the business grow further.   

The business is efficient with internet marketing as they provide a service to a number of people at once; this is a lot easier and convenient both for the business and its customers. This however may not have been possible in an airline office as each customer would have been dealt with separately, so therefore it is made efficient with people. This is effective as Qatar Airways are making an effect with the number of people used making them more productive and useful and delivering the high quality service required through the use of internet marketing such as emails, etc. This will then go in the direction of success by helping the business achieve its goals and objectives and most importantly maximise its profits and sales.

The efficiency of the airlines is that the entire process of buying the service or product online has become and been made convenient, quicker and simple for most if not all users. Facilities’ of choosing their choice of travel that includes the date, whether it is first, business or economy class of airline travel. Price ranges are given for customers to choose from, so the entire online buying process becomes a very efficient. For example a customer would simply have to enter the website of www.qatarairways.com choose their travel destination, the correct dates and vital passenger information, including secure payment methods and then straight away an e-ticket will be sent to the customers email.

This also maintains a good relationship from the business to the customer (CRM).This automatically creates a huge effect as the consumer is satisfied and provided a service that is hassle free and simple to use. This then creates a successful process for the business, providing an increase in the business growth, sales, and profits.

The efficiency that internet marketing has within the physical evidence of Qatar Airways is the actual business website which is a form of evidence, saving time and costs for people rather than having to visit a local office of the Qatar airways. The effectiveness of physical evidence is that the business give assurance to their consumers with a simple service provided online that is personalised to the customer, and with satisfied customers through internet marketing it gives the business success as more and more consumers return to the airline, and also as the business provides after sales services increasing their revenue making it a successful organisation.

The Benefits & Opportunites of Internet Marketing For Qatar AIrways

Benefits & Opportunities of Internet Marketing

Product

Internet Marketing brings many benefits to the business firstly as it is personalised to the customers’ needs and with the use of internet marketing it gives the business an easier and more simpler way to provide their services and products to the consumer. The customer’s needs are tailored to match customer requirements which will then help the business retain customers and give increase in sales and profits for the business which is a huge benefit.The opportunities for Qatar airways using internet marketing are that there is a much larger opportunity for the business to increase in its products and services. To expand the business increasing the number of flights, and an opportunity to provide additional services and products to their consumers as the reach of the internet market is far wider and larger.

Price

The price has several benefits for the airline company, as the business offers a wide range of prices from low to high, with price filter options provided on the website. This will call out to many different types of customers which will then give a positive outcome to the business as they will gain sales and reputation from a large number of customers for the business. There are many opportunities such as dynamic pricing, where the business can adjust prices instantly according to the market conditions through the use of internet marketing. For example as the flight departure that is the date gets to a closer period and there are fewer seats available the prices would increase depending on the availability which is an opportunity that the airline company has.

Place

As a five star airline and a well-recognised global company they benefit from the place as they can be easily found on all search engines such as Google, Yahoo etc. This has a large reach to global audience from around the world which certainly gives the business several benefits such as brand recognition, increased number of customers all through the use of internet marketing. With their place on the web they will quite easily reach a very large target market. These are the main benefits from the Search Engine Optimisation given to the business.

 

Opportunities of the place is that the airline will straight away viewed by a wider audience with the use of search engine optimisation as there are increased opportunities for more sales, consumers,  and profits. There are also opportunities to improve their availability to their customers with the use of internet the business will be available 24/7 which allows consumers to have easy access at any time or day.

Promotion

With the use of the World Wide Web there will be several benefits including the wide target market and audience that the business will gain sales from. By having adverts on social networking sites, emailing consumers which will quite easily generate more sales especially for a well known and worldwide airline company such as Qatar Airways.  With the simple use of the internet the business will gain more popularity and demand via the internet as they offer adverts and promotions that are of high quality.

Opportunities are also at a great level with the use of internet marketing to promote the business; it will benefit the business as they can quite easily benefit from their target market through social sites, including popular websites. This will increase sales, profits and a better opportunity for the business to advertise to a larger target market.  

People

One of the greatest benefits for Qatar airways is that they will not have to recruit as many employees when marketing online as they would have done offline. The website created by a few number of people can be used by many millions of users, this saving capital for the business and the hassle. Opportunities are also at a great level with the use of internet marketing to promote the business; it will benefit the business as they can quite easily benefit from their target market through social sites, including popular websites. This will increase sales, profits and a better opportunity for the business to advertise to a larger target market.  

Process

The online process is a lot simpler and more personalised to the consumer, with the use of disintermediation where the airline deals directly with its customers. This is a great benefit for the business as they will then benefit fully from the profits and sales of their services and products. Once again saving more capital and the overall process being a lot faster generating sales faster. Also the overall process of selling online serves many people at one single time, for example in an airline ticket agency the seller can only serve one customer face to face or over the phone at a single time. Although with the use of internet marketing, many thousands of consumers

Physical Evidence

The benefits that physical evidence provide for Qatar Airways is the assurance and guarantee that consumers will gain from the business website, and their online value propositions that they have. When providing consumers with what they require with a well operated website through the use of internet marketing it clearly provides a benefit for the business. As more and more consumers will make use of the business and gain trust building more opportunities for the business to grow and increase their sales levels, demand, profits and many other areas of the business to rapidly grow.