Making The Business More Efficient, Effective & Succesful Through Internet Marketing

The Marketing Mix

The efficiency of the airline through the use of internet marketing begins with the website speed; this is due to having high levels of technology and by introducing a website that is efficient for the businesses consumers. The service or products from the airline can be purchased instantly and accurately with the assistance of high technology used by the business, Saving time and giving an excellent service and experience to all consumers.

Giving a detailed and personalised online shopping experience to customers for example consumers have choosing their choice of flight at their own preferred date of travel this making it effective for the business as their service meets each and every requirement and need of the customer. By offering consumers what they want, meeting their needs and wants this will give a turnout of making the business a success by increasing their profits, revenues and a rapid increase in the demand providing an overall success to the business with the use of internet marketing. According to the “12th annual SITA/Airline Business IT Trends Survey, the airlines which carry the bulk of the world’s air traffic, are on course to sell the majority of airline tickets direct to passengers by 2013.” This clearly shows that airline businesses such as Qatar airways are dealing directly with potential customers selling their services and products; this makes the company a better and a more successful organisation. 

Source: www.eyefortravel.com

Qatar airways is more efficient as their very own online website uses the price toolbar, enabling customers to choose an affordable price related to their travel which will make it a much faster and simpler for the airline giving them more ease when dealing with buyers and suppliers as a business. In addition to this when disintermediation takes place from the business to customer, enabling consumers to purchase directly from the airline cutting out third parties. This shows effectiveness as there is CRM which is customer relationship management, as the business can provide full attention to each and every customer, by this then gaining customer retention, increased profits, sales and so on making the business a huge success.

Qatar Airways place has made it an efficient as they are well known and recognised business on a global level, in more than 100 countries on a large scale. With the use of internet marketing with use of Search engine optimisation on major search engines such as Google, the airlines gets across to a very high number of people across the globe making it efficient. Also with bases all around the world and in different continents the business is effective gaining its desired result which is sales, profits and customers from each and every country that the airline serves on a daily basis. The airlines are also very effective as they serve many people at one single time once again with the use of the internet; this is not only in the one country but worldwide. By the large number of sales, customers, brand recognition, and increase in profits it makes Qatar airways a successful and sustainable business.

Efficiency for Qatar airways by promotion is the personalised emails, the online privilege club facility, and allowing customers to have a personal login profile this is all with the use of internet marketing. It is cost effective as emails etc. Have no cost or are a lot cheaper than letters that are delivered by post. It is also a very faster method of promoting making it efficient. The business can also promote on social sites, make use of banner ads on major websites. Qatar airways can also make use of web analytics; this will give the business a collection of internet data showing how many people viewed the website and further detail. With use of social media it creates an effect for the business as there will be numerous numbers of people viewing the pages of Qatar airways on these social sites, also as people will have access to the website through search engines. This will promote the business, increase its sales and most certainly help the business grow further.   

The business is efficient with internet marketing as they provide a service to a number of people at once; this is a lot easier and convenient both for the business and its customers. This however may not have been possible in an airline office as each customer would have been dealt with separately, so therefore it is made efficient with people. This is effective as Qatar Airways are making an effect with the number of people used making them more productive and useful and delivering the high quality service required through the use of internet marketing such as emails, etc. This will then go in the direction of success by helping the business achieve its goals and objectives and most importantly maximise its profits and sales.

The efficiency of the airlines is that the entire process of buying the service or product online has become and been made convenient, quicker and simple for most if not all users. Facilities’ of choosing their choice of travel that includes the date, whether it is first, business or economy class of airline travel. Price ranges are given for customers to choose from, so the entire online buying process becomes a very efficient. For example a customer would simply have to enter the website of www.qatarairways.com choose their travel destination, the correct dates and vital passenger information, including secure payment methods and then straight away an e-ticket will be sent to the customers email.

This also maintains a good relationship from the business to the customer (CRM).This automatically creates a huge effect as the consumer is satisfied and provided a service that is hassle free and simple to use. This then creates a successful process for the business, providing an increase in the business growth, sales, and profits.

The efficiency that internet marketing has within the physical evidence of Qatar Airways is the actual business website which is a form of evidence, saving time and costs for people rather than having to visit a local office of the Qatar airways. The effectiveness of physical evidence is that the business give assurance to their consumers with a simple service provided online that is personalised to the customer, and with satisfied customers through internet marketing it gives the business success as more and more consumers return to the airline, and also as the business provides after sales services increasing their revenue making it a successful organisation.